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Know the Difference
Plain-language breakdowns of the AI-visibility concepts that get conflated — and where each one fits.
AEO vs WebMCP — What's the Difference and Why You Need Both
AEO makes your site citable by AI answer engines. WebMCP makes it actionable by AI agents. One gets you mentioned; the other gets you transacted with. They are two layers of the same problem — being represented correctly when AI does the work for your buyer.
AEO vs SEO — Optimising for AI Answers vs Search Rankings
SEO optimises for a ranked list of blue links a human clicks. AEO optimises for a synthesised answer an AI speaks, where there are no rankings — only whether you're cited or not. The skills overlap; the goal does not.
Build vs Buy AI Agents — Custom Frameworks or Managed Agent Platforms
Managed agent platforms get you a working agent in days, inside someone else's guardrails and pricing. Custom-built agents (LangGraph, n8n, open frameworks) cost more upfront and give you the control, portability, and unit economics that matter once the agent is load-bearing. The right answer is usually a sequence, not a side.